The beginning of 'Bodements' - Platform Magazine

Bodements

We connected with the stylist to know more about the formation of Bodements, a breakdown of the sourcing process that goes behind the curation of vintage clothing, the new normal and more. 

"About four years ago, I visited Europe without a plan or direction. You can say I was young and restless. It was one of those ‘I need to find myself’ trips. On my very first day in Paris I ended up in a vintage shop. I spent hours and hours going through some absolutely stunning pieces they had. I picked so many pieces that I would probably never wear but I loved the idea of owning these unique treasures. That’s probably when it all started. After that I visited five countries in Europe and I made sure I went to all the best vintage shops in each country. I had bags full of these beautiful pieces I wanted to bring back but I didn’t really have a plan. Some of the pieces were so grand, I didn’t even have an occasion to wear them. By the end of the trip, I had collected more than 50 pieces and even had to borrow my friend’s suitcase to get them back. Back in India, when I started wearing them, my Instagram flooded with comments that asked ‘where’s that from?’ Then the realisation dawned upon me — there was a demand for vintage clothing in India. I called up some of my model friends, packed my bags and took off for Alibaug where I shot the first Bodements launch campaign."

FULL ARTICLE HERE

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"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

Coco Chanel